How PathFactory Works

Enhance Your B2B Buyer’s Journey and Start Enabling Your Buyers With Content Intelligence

PathFactory’s AI-powered content intelligence allows you to generate personalized content experiences for your individual buyers and target accounts. Accelerate deal velocity and grow your pipeline by recommending next-best assets to consume based on recent visitor history, industry, and trending topics.

How 6sense and PathFactory Work Better Together

PathFactory comes with 6sense’s account identification capabilities, enabling customers to drive personalized content recommendations for any account.

Get Real-Time Company Profile Data

PathFactory leverages 6sense’s patented Company Graph to identify anonymous website visitors and retrieve accurate company profile data, which enables PathFactory customers to deliver highly personalized, account-specific content experiences at every stage of the buying journey.

Understand Content Consumption

PathFactory helps revenue teams understand the content accounts and people consume in order to determine which are most sales-ready—and which topics and assets resonate with them. With 6sense identifying anonymous accounts, these insights extend to unknown accounts not already in CRM.

Personalized Content Experiences

PathFactory personalizes content recommendations at every phase of the buying journey. And with 6sense’s industry-leading account identification capabilities embedded in PathFactory, customers can tailor content journeys even more with features like trending at your account recommendations.